While other digital marketing methods have evolved, the issue of “is email marketing still important?” has remained consistent.
Yes, in a nutshell. The development of an effective email marketing plan may assist you in connecting and reaching your target audience in a personalized way while also increasing sales at a reasonable cost.
Email marketing solutions, like other media and platforms, allow your business to engage with clients more readily than before.
Here are my top nine email marketing advantages and how they might help your business:
1. Keep in touch with your customers
Keeping customers up to date through email is a viable option. Email may be accessed at any time by customers.
As a result, they may believe that you’re paying attention to their needs. Simply saying, “Hi, you’re on our mind! Here is a wonderful offer!” might be all it takes. In other words, “This is an update on the latest activities here.”
A large percentage of the individuals who subscribed to your email list did so voluntarily.
As a result, your customers will be more engaged with your communications since they will like receiving them (as long as you give them something they can understand.
2. Connect with your clients in real-time
Reports from Litmus showing that 54% of emails were opened on mobile devices. This is important and should be considered when making a marketing plan.
More and more people are using their mobile devices to access email and other kinds of information and media.
Also, well-designed emails have a higher conversion rate on mobile than any other medium. Bring them to the next level
3. Emails get opened and read by people
Email has been a common means of communication for over four decades. It has been one of the most used methods of communication throughout time.
When it comes to email, we’ve had a lot of practice responding. It might be a reply, a forward, a click on another page inside the email, a deletion, a purchase, or membership in a group in response to the email.
Email is a standard method of communication. Using email to send clients to your website or any other call-to-action is a good idea. Last year, email marketing brought in more than a quarter of all sales.
4. Easy to track results
Many email marketing tools let you track what happens after you send your email marketing campaign.
You can keep track of the open rate, the bounce rate, the click-through rate, the rate at which people unsubscribe, and the rate at which emails are opened.
This lets you know how well your email marketing campaigns are doing and which ones you should change or eliminate. These numbers are essential to keep in mind.
They are an integral part of all parts of your marketing campaign. Even though many studies and surveys give “optimal” numbers to aim for, the final decision will depend on your business and market.
If your customers want and expect regular emails from you, you should send them. But if you send too many emails to people who only want one per week, the number of people who opt-out will go up.
It’s all about knowing who you’re talking to and giving them the information they can use.
5. It’s inexpensive
We know that you wanted us to take care of this problem quickly. You can send an email to a lot of people for less than a penny each.
Email marketing is such a cheap way to get in touch with customers that I find it hard to believe that every business doesn’t do it or does it more.
You can send up to 12,000 emails per month for free with Mail Chimp. Mail Chimp also has bigger monthly plans for businesses with more than 600,000 subscribers who want to grow.
They also have plans for people who send a lot more than that. It is possible to get a big return on investment from this campaign, but it might be a good idea to hire someone to run it.
6. Allows for more precise communications
Now, let’s talk about email marketing as a way to keep leads interested. Email lead marketing is another name for this.
This is because your potential customers may be in different stages of the buying process. Some customers may be thinking about buying, while others may be doing research and comparing, and still others may be ready to buy.
Making buyer personas will help you figure out what kind of content to make for each stage.
By putting these customers on the right email marketing lists, businesses can reach out to them more effectively. Customers need information to help them move on to the next step in the buying process.
In the correct content, you may find this information. Getting these prospective customers to the next stage in the purchasing process is the goal here.
7. Boost brand recognition
The use of social media isn’t the only approach to raise a company’s profile. Because they’ve given you their email, you know they’re interested in what you’ve got to offer.
With email marketing, you can keep your brand at the forefront of your customers’ minds while also generating curiosity.
No, bombarding your consumers with five emails a day is not the way to go.
For example, you may utilize email marketing templates to demonstrate to your audience that you care.
While email marketing is a popular method for many businesses, it’s important to remember that your company’s branding efforts will be more successful if your customers are aware of your efforts.
If you don’t take the time to educate potential consumers about your company’s mission and values, it may be difficult for them to develop a connection with you based on trust
8. It’s appropriate
Email marketing can help you sell products if you approach it correctly. It is important to collect all information and customer data.
It’s much better to send customers a special deal on their birthday or let them know that their favorite dish is half-off.
You can also use this email marketing strategy to promote seasonal sales or holiday specials. Customers are more likely to buy when there is a deadline for an offer.
9. Email is used by practically everyone
According to Hubspot research, 91% of customers use email. This research alone is enough to encourage you to give it a go.
When it comes to reaching clients, email is a terrific option, but only if your industry falls into the remaining 9 percent. Email is a great way to keep your consumers up to date about deals, discounts, and more.
They may also forward and distribute these emails to anybody they choose. When feasible, encourage consumers to pass along special deals to their friends and family members.
The use of email marketing in this manner is highly recommended. Think about your brand’s visibility.
B2B communication relies heavily on email. It is the primary mode of communication for 73% of all businesses.