A painter will paint the canvas with colors and shapes. A graphic designer and a painter are both creative talents in their way, but graphic designers are more strategic.
Good graphic designers go through a few processes before beginning their design work. It’s important to have a system like this in place to be sure you offer the best quality for your customers.
When designing for the customer, you must know what they are looking for. The design process is then based on identifying these needs in a logical order.
Asking Your Client about the Project
A well-thought-out design approach begins with a briefing. The customer will provide a graphic designer with a quick outline of his requirements.
A graphic designer should learn as much about the customer, including their expectations, objectives, and purpose.
To include this critical component in their designs, designers must go beyond the company’s operations and consider the advantages for consumers.
Designers may ask their prospects to complete a questionnaire to collect basic information and estimate the price.
The designer can set the tone and focus on what information is essential to start the project.
Finding Out about Your Client’s Environment
After the client has given you a brief overview, you can start digging into all possible materials and researching.
An expert designer will need to gather information about the market, competitors, POD, audience, trends, and prospects.
Researching clients’ competitors is a way to make sure you don’t duplicate or make something too similar.
It is not the goal to copy a competitor’s idea as this would reduce any differentiation that the company might offer in their market. Instead, it is to get to know the terrain.
Once you better understand their need and points of differentiation, it is possible to begin digging into the current and potential customers to determine who your product or service is for.
This research aims to give you a full view of the client’s ecosystem and generate ideas that fit the market trends and clients’ customers.
Conceptualization of the Message
Combining research and briefing will result in meaningful thoughts. Put pen to paper to begin thinking design ideas.
Every design element conveys a message. Colors, typography, and symbols are all examples of this. It is critical to thoroughly analyse each factor before making any conclusions.
This round of brainstorming should enable you to think imaginatively about how the various aspects might work together to support your message.
Make a list of ideas that will be utilised in the following step, drawing.
This phase enables you to begin drawing rough versions of your ideas. To capture your drawings, you may use any tools you have available.
I suggest starting with a pencil and paper since you can work rapidly on rudimentary drawings. When you are satisfied with your work, take a picture and then save it to your mobile.
At this point, you don’t have to be flawless or complete. This is the stage when you are just beginning to actualize the concepts that you have in your head.
You may share your drawings with the customer after you’ve completed your creative exploration. This procedure is unneeded and time-consuming, yet it is critical!
This saves you a lot of time and work when it comes to making adjustments to the design once it’s finished.
These preliminary drawings will give you a decent notion of where you want to go. If you are unsure, you may flip fast and produce additional alternatives.
Choose the drawing on which you and your client agree.
Developing the Designs
It’s time to get started on your ideas. This is the meat and potatoes of graphic design. It’s time to have some fun!
Begin utilising your design programme to create various variations of the drawings you’ve chosen.
By developing various variations of the design, you may provide the customer with many possibilities.
Mix and match colour palettes, employ typographic pairings, and use a grid layout to provide diversity.
It is critical to get customer input throughout the process. Request that the customer evaluate your draught designs and provide comments.
Before you can finalise, you may need to go through numerous rounds.
Don’t restrict feedback to the client’s ideas or views. Request the opinion of a close friend or family with an eye for design.
They may provide useful comments, particularly if they are the intended audience.
Preparation and Editing (For Refinement Of The Work)
Once you have a completed design, you may move on to the execution step by presenting your work. For a printed graphic creation, a print-ready file format is necessary.
It is critical to examine the user scenario while selecting the appropriate file format for a site design.
design-process-file-type Allow the customer another chance to review the finished product and provide comments. If it satisfies the goals of the brief, you should be alright.
But don’t be shocked if the customer has one more request. As the expert, you may minimise these demands. Prepare to defend your choice.
Take as much time as possible throughout the writing and preparatory work to prevent alterations to your final product.
You should include information about the author’s revisions as well as any extra costs in the original quotation.
Before adding additional expenses to the first quotation, graphic designers normally indicate the amount of modifications that are permissible.
Making a Reality of the Concept
Now that the design has been authorised, you may deliver it! The designer will subsequently provide the finished product to the customer or to a third party, such as a printer.
Include any further instructions that the customer or a third party may need.