E-Commerce SEO Services
To Increase Online Organic Traffic and Orders
SEO helps your online business grow and increase revenue by being one of the most effective ways to drive website
Based on the keywords and your target audience, our expert SEO team can help you rank higher in search results.
The more keywords you can successfully target, the more conversions and revenue you'll generate.
All our e-commerce SEO experts are well-versed in their skills and optimization of platforms such as Shopify, WordPress, BigCommerce, and others for e-commerce SEO.
“We’ve looked at a lot of SEO solutions but these guys were always the clear favorite. They have the right strategy and they’ve been awesome to work with.”
“We have a constant flow of new leads thanks to this amazing SEO company. They gave us all the tools to convert leads into customers.”
What are the features of our ecommerce SEO services?
For this reason, we offer an array of Ecommerce SEO services including:
- Custom ecommerce SEO strategy
- Online project management schedule
- Keyword research and optimization
- Product markup
- Product image optimization
- Product SEO copywriting
- Professional blog or article copywriting
- Content promotion
- Google Analytics setup
- Google Search Console setup
- Monthly keyword, traffic, and transaction reporting
- And more
Our ecommerce SEO services include the following:
When you begin selling online through web marketing, you want to make sure you direct the right type of customers to your site. You can achieve this by ensuring that you have the right type of content with the right keywords.
Search engines work by matching terms that people are looking for with terms that are on your website. This means that SEO for ecommerce websites should include informative and descriptive text.
Your site has a better chance of being found if it contains the keywords customers type into search engines.
More than half of users discover a new company or product after searching.
1. Keyword recognition
Before making any changes to your website, we conduct research to determine which words and phrases should be included in your content. These are known as keywords or keywords.
We can use keyword research tools to solicit feedback from your customers about your products. Alternatively, we can collaborate with you to identify the most effective keywords.
Keywords are most likely to be related to the central theme of your products or store. For example, if you sell eco-friendly pet products, your keywords could be geared toward keywords associated with this theme or focus. Therefore, keywords such as "eco-friendly pet products," "eco-friendly dog toys," or "eco-friendly dog harness" could be targeted.
Other aspects of your online store SEO can be improved by highlighting your company's distinguishing features. If you invest in content marketing, you could, for example, write blog posts about dangerous dog food products. For this type of post, you could use the keyword "bad ingredients in dog food."
Our ecommerce SEO services include keyword identification. It establishes a strategy for your business.
2. Keyword placement:
The following step in our process is to incorporate these high-value, relevant keywords into your website.
These keywords are used by our ecommerce SEO experts in a variety of places, including:
- Page titles
- Meta descriptions
- Product descriptions
- Image alt text
- And more
This is a critical step in developing an ecommerce SEO strategy. It's difficult for search engines – and even users – to see that your website is relevant to a search query if you don't optimize it for these relevant keywords.
While you can do your own copywriting to implement these recommended keywords, one benefit of working with a full-service digital marketing agency like TS ORBIT is that we offer SEO copywriting services – keep in mind that some copywriting is included with our ecommerce SEO packages.
Our copywriting services for SEO is a significant investment. We have a talented team that specializes in many areas such as automotive, retail, manufacturing, and automotive. We produce content that is not only written well but also matches your brand's standards.
3. Product page optimization
SEO is the process of optimizing a website's pages for search engines.
Product pages are the most important aspect of optimizing ecommerce store websites. Product pages are important because they can rank for specific search terms, also known as "long-tail keywords."
If you sell green rubber dog bones, you're unlikely to have the long tail keyword "green rubber bone" on your homepage. Instead, your ecommerce SEO strategy could concentrate on optimizing product pages for relevant long-tail keywords.
We will ensure that your product pages have a title for them to rank highly in search results. Also included is a paragraph or two of keyword-rich copy about the item. It is also a good idea to include the model numbers (if applicable) to ensure that they appear in searches.
Images can be beneficial to both search engines and users. Your ideas provide users with a glimpse of your product. They can demonstrate its dimensions, colors, and applications. Images give search engines information about the context and appearance of your product page.
It is critical to optimize images for them to be found on search engines. Images cannot be "read" by Google, Bing, Yahoo, or other search engines. To understand ideas, they use the image filename and alt text.
That is why we have a dedicated team that optimizes your images for SEO.
We thoroughly examine each page to ensure that your website is targeting long-tail keywords. The result is a conversion-ready product webpage.
4. Navigation optimization
Making your site user-friendly is also part of SEO for ecommerce sites. Even if you sell a wide range of products, you need an easy-to-use website. So, we'll make sure that everything has appropriate sections or categories and that each top-level page has a link from somewhere in your menu.
It is essential to make your navigation easy to use.
Users may leave your site soon after they arrive if you don't want them to go if they don't find what they are looking for. Unfortunately, this quick departure -- also called a "bounce" -- can lead to a higher bounce rate.
A high bounce rate tells search engines that your site isn't as relevant for the search terms you rank for. As a result, it can cause a decline in your rankings. Therefore, web design, and the design of your landing pages are essential components of ecommerce SEO.
Breadcrumb navigation is one way to improve SEO for Ecommerce.
Breadcrumbs are tiny links that appear at the top of a menu, category, or product page. As in Hansel & Gretel's story, a trail containing breadcrumbs leads you to your previous location.
Our award-winning web designers will use this method to add links and keywords to your pages and maximize the usability of your websites for users. In addition, for maximum results in your website's usability, we offer user experience testing services.
5. Content development
Because it is difficult to compete online and you want to attract customers, one of the best ways to add SEO value to your ecommerce shop is to create original content. Content can take the form of articles, press releases, eBooks, or blogs.
A content marketing strategy serves two purposes: one, it provides additional content for search engines to crawl for keywords and phrases, and two, it communicates to potential customers that you are knowledgeable and trustworthy.
The best part is that content marketing has the potential to double your website's conversion rates. Why? You add value to your users' lives by providing them with unique and informative content.
More than 60 percent of users prefer companies that create custom content, which can set your ecommerce store apart from others in your industry. That's why companies that use content marketing more than quadruple their conversions compared to businesses that don't.
Most ecommerce websites choose to set up a blog for content marketing. Blogs of any size and with one or more posts per month are acceptable. However, you may find it easier to limit yourself to one or two posts per week when you have an online store.
Anything that your customers are interested in, such as industry trends and new products, can be written about. For example, if you sell pet supplies, you could even hold a competition to see who has the best pet among your customers.
Additional content may include:Additional content may include:
- Videos for how-to’s on product maintenance or uses
- Infographics on topics related to your products or industry
- Articles about industry topics you are knowledgeable about
- Long-form content like eBooks or white papers
TS ORBIT develops innovative content marketing strategies as part of our ecommerce SEO services, working with a talented team of writers and a creative team of Internet marketers. Our ecommerce SEO packages include quarterly content.
This content can take any shape you want it to. We'll decide which type of content is best for your website together. We'll create the content and then implement it on your website once you've agreed on it. SEO for ecommerce websites considers all these factors and more to get your site ranked as high as possible.
Why should you appoint TS ORBIT for ecommerce SEO services?
TS ORBIT isn't your run-of-the-mill ecommerce SEO consultant.
We are a full-service digital marketing firm that is passionate about what we do, as evidenced by our partnerships with thriving ecommerce businesses from a variety of industries.
Want to know why TS ORBIT is the best option for ecommerce SEO services?
TS ORBIT has more than 20 years of industry experience. As a result, we can offer unrivalled expertise to your company. Because of our decades of industry experience, you can put your trust in your team's confidence. We respond quickly to industry changes and ensure that our clients get the best results possible.
We focus on customized strategies to achieve the best results. That is why our ecommerce SEO experts take the time to learn about your company, industry, and product line. We also assign you a dedicated and hands-on manager who is familiar with your team and your company.
This provides not only a personalized experience but also a strong ecommerce SEO strategy.
Why is SEO important for ecommerce businesses?
SEO is an excellent tool for businesses in many industries. It's essential for ecommerce companies.
Ecommerce SEO allows you to reach more qualified leads. These are the most likely shoppers to buy your product. This means more sales and revenue. By optimizing your site for keywords that these shoppers use, SEO can help you reach them.
These keywords can often be related to your store or products.
For example, if you sell embroidered collars for cats, it is natural that your search results would include those keywords. Therefore, your ecommerce SEO strategy will likely target keywords like "embroidered cat necks" or "engraved collars."
These keywords should be relevant to both your business and the target shopper.
Advantages of Ecommerce SEO
SEO for ecommerce connects you to high-value customers
While potential customers may be eager to spend their money, they may not even be aware that your store exists without SEO. To maximize your profits, our ecommerce optimization services will ensure that your store is visible.
Ecommerce SEO is the online equivalent of putting up a sign outside a brick-and-mortar storefront that says, "We carry dog toys!" "We sell cat supplies!" is another option. These key phrases are unlikely to appear in search results for keywords with a high level of purchasing intent.
Your competitors are the ones who do it, and they are content with adopting your customers.
Ecommerce SEO improves the visibility of your entire product line.
Many products are likely to be available in an online store. Even if the products are limited in quantity, it is critical that customers can find your products when they search online. Our ecommerce SEO service will optimize your outcomes.
What was the result? Search terms such as "memory foam cat bed" and "orthopedic dog bed" lead to your website and products. You can also have them search for the product they want. You will be able to place another order online because of this.
In comparison, if your company relied on traditional marketing, you'd have to limit yourself to marketing one or two products unless you had a large marketing budget. Even if you were to market your most successful products, this does not guarantee to reach your target audience.
Ecommerce SEO allows you to optimize your site for the highest quality customers.
Your online visibility will improve because of ecommerce SEO.
The goal of ecommerce SEO is to increase your online visibility through search engines. Ecommerce SEO raises your visibility and makes it easier for customers to find you. Instead of appearing on page two of search results, your website will appear on page one.
If you ignore SEO, your business may be jeopardized for a variety of reasons, including:
- Lower search result rankings
- Fewer purchase orders
- Less revenue
These are all risks that have an impact on your bottom line as well as your day-to-day operations. For example, if you are not driving valuable traffic to your website, you will not make sales, which will result in a decrease in your overall profits. That cannot be sustained.
We maximize your visibility in search results by providing ecommerce SEO services and competitive and innovative strategies. That is why our team takes the time to learn your company, from its products to its customers, and then develops a personalized approach that produces results.
We have generated more than $1 billion in revenue for our clients due to our customized approach.
Ecommerce SEO is a low-cost marketing strategy.
Ecommerce SEO can be less expensive than traditional marketing. This is because SEO achieves the desired results by concentrating your efforts on keywords relevant to your target audience and optimizing your website for those keywords.
It's the bedrock of a successful, results-driven digital marketing strategy.
The money you save with SEO can be reinvested in the success of your business. For example, you could incorporate pay-per-click (PPC) or email marketing into your ecommerce marketing strategy. Both of these have a high return on investment (Return on Investment).
SEO is a reliable and long-term revenue source for your business. With an average conversion rate of 15 percent, it can be a sustainable and dependable source of income. SEO is a long-term process that takes time. Although it may not deliver immediate results, it can provide consistent revenue over time.
Even though 15 percent may not seem like a lot, it's still eight times greater than traditional marketing's close rate of 1.7%. Nevertheless, it's a meagre rate of return, especially when you consider the amount your company spends each year on conventional marketing.
Ecommerce SEO allows you to compete with your competitors.
If you do not have an ecommerce SEO strategy, your competitors will be able to surpass you in search results.
Even if you create a fantastic ecommerce website with a beautiful design that naturally attracts hundreds of links, a competitor with a solid ecommerce SEO agency will outrank you almost every time, in every search. This is because it doesn't suffice to have a part of the package.
Online competition is fierce, so you need the complete package. TS ORBIT can help you create a custom ecommerce package. As your partner, TS ORBIT will create a custom and competitive strategy to position you at the top of your industry.
Are you ready to increase your store's online visibility?
Your online store should not be on page two of Google (or worse). A top SEO agency can assist you in reaching page one. This will allow you to attract more customers, rank higher, and convert more clicks into sales.
TS ORBIT and our ecommerce optimization services can assist you in meeting all of your objectives.
TS ORBIT can assist you in developing a customized ecommerce SEO plan that will increase the visibility of your store and attract more visitors who can become paying customers. We will create a personalized plan for you based on your specific requirements.
Send us an email and we'll get back to you as soon as possible.