Polish your 20 Skills to Become Top Web Designer in 2022

From typography to communicating, Learn the essential skills web designers need to possess. Web designers must be able to the art of combining content and visuals. Other skills that are not technical, such as communication and collaboration, are equally important.

20 web design skills you must possess

Here’s a list of 20 techniques to assist you in becoming an expert in design, regardless of what stage you’re in your job.

1. Be aware of the fundamentals of design

There’s no need to learn the theory of music to compose songs, and even if you’ve never attended an art class, you can still draw.

Many of us may have innate talent in art, but understanding the elements can make the difference between replicating what you see and creating an idea that is calculated and distinctive.” Essential Visual Design Principles” provide a deeper understanding of the basic principles of visual design that are rooted in Gestalt psychology.

These basic principles are the backbone of graphic and web design and are essential to understand.
If you’re creating a portfolio or print ad, these concepts will help you in your work. Let’s do a quick recap.


Instead of focusing solely on the individual elements, we usually take in the visual stimulus as a whole.

Emergence is the act of seeing the arrangement of visuals and then immediately figuring out the meaning behind them.

When an object breaks the pattern, we are aware of its parts.


Reification is the use of primary elements of an object to identify it.

It allows you to exercise control in the design yet still gives significance. Related reads : Top-50 Web Design Tools


Invariance allows you to incorporate a tasteful and harmonious discordance into your designs.

It allows you to make something stand out from a bunch of similar items. Invariance lets you emphasize some aspects of your design.



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2. Typography

The eye of the mind is drawn on the type, not it. Type that, by any kind of arbitrary alteration in style or excessive use of “colour,” hinders the mental image that is communicated is a poor type. – From Beatrice Warde’s “The Crystal Goblet”

The way we perceive typography affects our perception of concepts. The weight and the geometry of a type convey meaning.

As an artist, it’s essential to know how to share your message using proper typographic selections. Different font options could make it difficult for novice designers to figure out what font to select.

Simple fonts like Georgia, Verdana, and Roboto work well as body copy. However, more artistic fonts should be used in a limited manner for ornamentation. Skilled designers know the distinction between different styles of type and when to utilize them.

There are many online resources to expand your understanding of typography. For example, FONTS in use showcases various typefaces that are applied to multiple media. Tools such as font combinations for Web designers can provide you with ideas of possible combinations.

3. Composition

Text, images, and other elements serve both an aesthetic and practical function. There must be visual harmony of designs and the structure and the hierarchy of concepts.

Important content should be able to grab our focus and appear attractive. A well-constructed layout is about creating equilibrium through balance, contrast as well as proportioned components.

Take note of design elements around you – paintings, websites, movie scenes, or billboards. The more you understand how to identify good design, the more likely it will be reflected in your design.

4. Color Theory

Primary concepts like mixing basic colors to produce new hues can help you create appealing color palettes.

As an artist, you must know the concept of the color wheel and how the complementary, contrasting, and analogous colors can be used together.

Utilizing clashing colors is a frequent mistake that plagues novice designers. Some visual dissonance could make for an intriguing design.

However, clashing colors can make an unreadable layout. Text, calls to action and headers need to utilize colors that work with each other and provide a solid feeling of readability.

Knowing when and how to use dark and lights and contrast and saturation are crucial color-related skills for website design.

A solid understanding of color theory can make it easier to think about the blending of colors and error is a complete time-waster. ” Web design 101 Color theories” is an excellent starting point. Related reads : Top 20 Modern Web Design Elements

5. Software to designing

Adobe Illustrator, XD, Photoshop, and Figma are some design software tools designers must know about.

In addition, it is essential to have a solid understanding of basic photo editing techniques and alter vector-based images, such as the logo that might appear in your path.

If you’re on a tight budget, free photo editing software such as Gimp or the vector-based Inkscape can allow you to complete what you need to accomplish without spending a lot of cash.

In addition, as you build your skills in web design, animation software such as Motion and After Effects are handy tools that can add some motion and zing to your projects.

There’s also the platform you’ll use to design your website. These softwares are the user-friendly interface that creates perfect code for you to believe it’s the best option.

6. Content Management Systems (CMS)

Understanding how to use a CMS such as this blog collection that comes created using the template of Webflow. Fashionlatte can make managing massive blocks of content less difficult.

If you have content requiring frequent updates, like recipes, blog posts, or other events, using a CMS can simplify the process.

Utilizing a CMS to connect related information and to customize templates makes arranging content simpler.

7. Responsive design

Responsive design is an essential aspect of the development process for web pages.

Guidelines for adaptive design ensure that HTML, CSS (cascading style sheets), and JavaScript elements such as menus, buttons, and text are easy to use and understand worldwide.

Responsive design assures consistency in the distribution of your information. It is achieved by using an overall layout that adapts to the size of the display it’s displayed on.

In addition, making sure that your designs are translated to various devices allows them to get to more people without compromising the experience for users. Check out A Complete Web Design Guide for Beginners

8. User Experience (UX)

User Experience is about an individual’s emotional reaction to design. It’s a blend of usability, interactive and dynamic elements to make the site enjoyable to use.

UX is designed to enhance an individual’s experience while also engaging them and helping them navigate through the website.

The most effective UX techniques include:

  • Clean layouts that have negative space and organized contents (be precise)
  • Design and content that is focused on the human experience, rather than mechanical experience (design using empathy)
  • Specific design for each audience and tailored information to the needs of your audience (know your target audience)

Explore the UX study guide and discover how you can integrate more effective UX into your projects.

9. User Interface (UI)

While UX is more focused on how a design can affect people, UI focuses on specificity. Pages, buttons menus as well as micro-interactions are all components of UI.

These elements lead the viewer through a layout without obstructions to ensure a smooth experience.

UI is one of the many aspects of usability, including:

  • Navigational elements as well as simple user interfaces
  • Calls to action that direct people to perform the things you want them to accomplish in the most efficient time possible
  • Repeatable and straightforward steps that your viewers will be able to follow and learn by using your design

10. Graphic design

Graphic design and websites have a shared creative space. Both require the art of creating visuals. However, while the web is a platform where constant updates and changes are part of every project, the graphic design creates images that last.

Making a logo or designing a site logo might be distinct designs, yet they’re both branding components. Graphic design abilities will complete your skills. Being able to draw hand-drawn typography and illustrations, as well as custom-designed designs as well as other innovative designs, will help your web design efforts.

11. Photo editing

A well-chosen image can aid the design by adding clarity and color. Even photos that aren’t great can be transformed through a bit of editing expertise.

The ability to tweak things such as brightness, color, saturation, and contrast can make a big difference to make poor photographs look stunning.

12. Patience

If you’re struggling to integrate a client’s feedback, and unable to think of a way to simplify your procedure, or you’re frustrated with the speed of your career in designing, It’s the trait of patience you’ll require.

If you’re tempted to take your hair out, then take a look around and do something different. A change of scenery can alter the situation and provide an answer to whatever issue you’re confronted with.

If it doesn’t work, attempt to simplify the task, you can try simplifying it. It’s a skill for people. Customers aren’t designers, and you’ll probably need to explain things in various ways before they understand what you’re trying to convey.

Be patient, and you’ll be an excellent client to be around. On the other hand, nobody wants to work with a sarcastic, angry jerk. So, be calm, okay?

13. Compromise

It cannot be easy to compromise. You’ve created this stunning style that you’ve spent so much time on to showcase your talent. But, if your customer doesn’t love it, then you may have to end your relationship with your beloved.

However, it can be a devastating attack on your ego only if you allow it to happen. Don’t be too emotional with your project.

You might have worked for hours working on something, but if the product isn’t meeting the requirements of your customers or your audience, don’t be upset when you’re told that it needs to be discarded.

This doesn’t mean you must accept every request but choose your battles. If that component is essential to the purpose of branding or usability of an image, present the case that it’s necessary to keep it.

14. Self-awareness

Knowing your limits goes quite away. What percentage of us claim to have expertise in a program we do not know of?

Or have we asserted that we’re an SEO expert or proficient in several programming languages, even though we’re not? Many say to fake it until you prove it.

If you’re affected, there’s a good chance you’ll be arrested. Don’t commit to something you cannot provide. It’s easy to give a yes, hoping that it will all be a success; however, you’re putting yourself in the position of lots of stress and a chance of loss.

Be honest and show clients only the best you can. While you’re at it -begin to learn the rest!

15. Discipline

Freelancers, in particular, require discipline to increase productivity and meet deadlines that never seem to get any more quickly than we anticipate.

Time management is an integral component of this. When you get to work, it’s essential to turn off your social media accounts and remove your mind from distractions.

Utilize your time to engage in the process of designing that is a stroll, not a euphoric rush. It is crucial to control both your work ethic and the process of advancing your education and abilities.

Blogs, online classes, and meetups can aid you in keeping up with technological advancements in the industry.

16. Communication

People skills are just as crucial as pixel-based capabilities. The ability to communicate your vision for your project in a manner that people who are not designers can understand is vital.

Participants can range from the director of marketing to the founder, and you must be able to explain what you’re creating and how it will accomplish the project’s objectives.

A lot of design is an individual endeavor, but it’s not a bad idea to get out of your creative bubble, be a receptive listener, and be able to communicate the work you’re doing. Related articles : 3 Types of Web Design Platforms

17. Copywriting

What is writing? Writing is telepathy. – Stephen King, On Writing Are designers’ writers? What should writers be aware of a design? Knowing how design and copy interact will make you more efficient in both.

Design and writing are focused on making an impact. Therefore, you must be able to recognize words that are too long.

Perhaps you’ll forward an email to the author to reduce it, or when you’re able to write, you can edit it by yourself. You can tell as soon as you encounter it since you are in the field of your knowledge.

Knowing the characteristics of good writing and the elements that make it exceptional will help you improve your writing abilities.

Business Strategy

We don’t want you to be a business expert however, you must be aware of how your design can assist a client’s needs.

To be strategic is to concentrate on what is important, on those few objectives that can give us a comparative advantage, on what is important to us rather than others, and to plan and execute the resulting plan with determination and steadfastness. – Richard Koch

It’s common for people who work in the corporate world to spend money on problems. However, always keep an objective mind when deciding the likelihood that a solution will work.

Sometimes, a customer doesn’t require redesigning their entire site -just a little search engine optimization and navigation improvements might be enough to draw more customers.

Search engine optimization (SEO)

This is a part of digital marketing and copywriting. The creation of content that is searchable by Google is crucial to get attention to your work.

Effective SEO involves weaving phrases and keywords into your content. It is essential to know the moment when SEO is a bit forced and throws off the readability of the content to improve it.

Attention to detail

Effective design doesn’t materialize by chance. The choices made in the design, such as layout, navigation, and color scheme, must be planned.

Attention to detail should be present in every aspect of the invention. Making sure that each part of your design is serving an objective will result in more efficient work.

Web design goes beyond creating amazing websites

Like many available professions, there is a broad range of skills required for web designers. The aesthetic language designs employ woven to create a captivating balance through color, typography, and space utilization.

Therefore, you must be proficient in the principles that are the basis of aesthetic and practical work. Skills such as communication, perseverance, and perseverance will help you become an improved creator in addition to human.

Managing client feedback is a great way to keep your cool when your friend is critical of the parallel park you are doing. Being a great designer also implies being a decent person. It’s not necessarily a good driver. Sorry.