Every website is distinct in their own unique way.
There are many trends that have been observed in ecommerce web design, such as 360-degree product previews, animation advanced filtering, as well as dynamic search results for products.
They do not, however, guarantee great conversion rates or a positive user experience. To be competitive and relevant, every online business must offer certain features.
Here’s a list of 15 features you must have to attract online buyers.
1. Easy-To-Use (User Friendly)
When creating a successful product, the objective should be simplicity, and you don’t have to sacrifice flair to achieve it.
The goal is to help consumers locate what they’re searching for more quickly without dealing with the needless complication that might slow down the buying process.
Online vendors have minutes or seconds to complete a transaction. Provide categories for shopping filtering, filters, and comparison options to ensure optimum user experience.
Instead of providing an unpleasant experience, ecommerce sites should deliver a competitive edge.
2. Website Should Be Mobile-Friendly
A responsive site allows information to adjust fluidly to the device being used, giving consumers the most convenient experience possible.
Walmart’s mobile sales climbed by 98 percent when the company upgraded its mobile website.
It doesn’t matter if have millions of pages for your products or five.
Making your website mobile-friendly for your clients may boost sales and perhaps your search engine ranking.
3. Photos & Video In High Resolution
The days of uploading a single photo with a few bullet points and a price are long gone.
Customers want to view the product from different angles and also customers who use the product in various settings. They want to have a closer look at the product and interact with it.
The technical aspects of images are essential. According to Adobe, images that do not load and take too long to download will experience an average drop-off in the number of viewers by 39 percent.
And we’re not just talking about only professional photos. Vanity Planet found that adding Instagram images on their product pages increased sales by 24 percent.
Images are the best sellers and not simple text.
Each product on an e-commerce website should have many images. The photos should be high-resolution and load quickly.
4. User-Generated Feedback
Reviewers read about the products. Nearly all of them read reviews.
And 57% of people will only consider a company with four or more stars.
It is possible to believe that negative reviews are an effective sales killer. But the reverse is the case.
Negative reviews can be beneficial. A lot of people think that products which have majority of positive reviews are getting rid of anything that doesn’t support their “brand image.”
After a while, consumers may find that the positive reviews are fake. In reality, consumers are able to see through the ploy and finally go with whichever product they feel deserves their hard-earned money.
Depending on the website’s functionality, eCommerce sites can use plugins from some of the most popular review sites like Yelp, Foursquare, and Facebook.
5. Special Deals
Many eCommerce companies send out special deals via email, social media, text messaging, and other means.
What is the most incredible venue to promote your services? Customers can view it before they buy it. Therefore it’s obviously in the display portion of the website.
When customers learn about a special deal, it changes how they shop. They’ll be more inclined to buy more and browse for longer.
If you run a lot of offers, having a separate special offers page on your eCommerce site is a good idea. That page will result in more revenue as well as improved SEO.
Consider the value of the organic search result [ZIP Code + Samsung Specials] for the shopper.
6. Wish Lists
I love making lists of things I want to buy, check off, read and receive. There are so many lists to make and-Shop, save, and share!
The majority of online stores are not using wish lists on their sites. This means they’re leaving a lot of money out there in the wind.
Customers who save products on their wishlist are more likely to buy them later. As a result, you can maximise your return on investment with a remarketing campaign that targets customers with these saved items.
Having your product added to a wish list also brings many benefits like marketing opportunities. For instance, when other people visit the site, they will be offered the chance to buy the same product.
It’s an opportunity for you to reach new customers!
While many eCommerce sites also have brick-and-mortar stores, some do not. A Find In Store feature is needed by those who have physical locations.
You may not always want to wait for an item to arrive. You desire immediate fulfilment.
Many consumers now do their homework online before going to the store to buy anything. This is especially true for youngsters, who like to conduct their research and gather knowledge before purchasing something.
This is helpful to know which stores are near you have products stocked
8. Related Products
Research has found that when we see phrases such as ‘you might like this, it triggers a release of serotonin, a chemical in the brain responsible for sending signals to the other cells, indicating enthusiasm and interest.
A ‘Related Items’ feature is a small but powerful technique to achieve the desirable stickiness effect on your ecommerce site. It works like this:
You’ve added the AeroPress coffee maker to your shopping cart.
A sidebar that says, “you might like this.”
Would you like some fresh coffee beans?
I think you need a digital scale that can measure the precise amount of coffee grounds for the perfect cup.
You see what I mean.
Using Related Items can show a customer that you understand them and their preferences.
Similar product categories to compare shop, “people who purchased this item also looked for,” and so on are examples of related things.
9. (FAQ) Frequently Asked Questions
Complex purchases need confidence in an online vendor as well as precise information when acquiring things online or in person.
Fine Watch Bank (disclosure: they were a client) sells expertly crafted high-end watches.
Buying an expensive watch can be nerve-wracking, so we ensure our buyers are 100% confident they’re getting quality. We check the authenticity of each watch and provide detailed information on product features to help them make their purchase decision with ease.
The FAQ section on our website is a resource that answers common questions. This information also builds trust and establishes credibility with the reader.
A FAQ section is a self-help area to address any customer concerns that might arise. For example, people often ask about product support, returning items and password recovery.
10. Social Evidence
The more brands/stores connect with their buyers on an emotional level, the more they build a loyal customer base and promote repeat purchases.
Social connection is undeniable, and the opportunity to create bonding opportunities with an audience is easier now than ever.
Connecting social networks and user-generated content to an ecommerce site are must-have elements for online businesses who want to establish a brand.
Customers are constantly bombarded by “purchase now” and “get this” messages. The concept of “Customers for life” are created by the businesses that connect with their customers on social media. They are selling things that benefit others and are popular.
Social media is an excellent way to show customers that you’re a trustworthy & an authentic brand. It also gives the opportunity to make an emotional connection with your audience, which in turn makes it more likely for them to become your repeating customers.
11. Security Options
Online transactions are becoming increasingly common. They allow us to save time, as well as make a purchase without having to leave the house.
It is thus essential that e-commerce websites take steps to secure customer data. While they bring a ton of benefits, they also make it easier for cybercriminals to steal information and commit fraud.
Running a secure ecommerce business is really important, which is why we need to pick the platform carefully.
Magento and WordPress paired with WooCommerce are the most popular platforms for online sellers, thanks to their security measures.
We recommend the following ecommerce security features:
- SSL certificate: Establish a secure session before you share your information with a website. Look for the HTTPS and the green lock in the address bar’ they show you whether the site is encrypted & secure or not. You should also look for an SSL certificate vendor with a reputable name to help establish trust.
- Two-factor authentication: Adding an extra layer of security is easy! You will be required to enter your password and a code sent to you via email or SMS text.
- Use a firewall: Provides a gateway or wall between two networks and permits authorized traffic while blocking malicious traffic.
12. Advanced Payment Options
If you want to be able to shop online in this day and age, it’s important for your site to offer the best payment options. You need something like PayPal, Payoneer, Skrill Or Apple Pay.
Consider the convenience that comes with Amazon’s one-click buying. Customers who have created an account may buy with the touch of a button.
There are various popular online payment options these days. The key is understanding who the buyer is and which solution will work best for them
If visitors to your site aren’t able to find the payment methods that work for them, it’s really handy to explain some of the payment options on offer.
For example, an ecommerce site may not offer Bitcoin as a payment option after determining its value isn’t stable enough to be reliable.
If consumers are tech-savvy and prefer this way of payment, it’s critical to explain why it’s not a possibility. This openness demonstrates that the brand knows its customers and fosters trust.
13. Shipping Information in Depth
Surprisingly, shipping charges are the leading cause of shopping cart abandonment.
It’s important to include your shipping information early in the checkout process, including a ZIP code calculator and cost.
It’s also a good idea to provide the delivery time and choices for expedited delivery. Countries outside the usual shipping zones should be included on websites.
It is interesting to know that shoppers tend to spend 30% more than the original bill when shipping is discounted. You should let people know about available offers for combined shipping or free shipping on all pages of your website, from top to bottom.
14. Contact Page With Multi-Touchpoints
The most trust-building features on an ecommerce site are those that help make connections with the customer. Your contact page should be obvious and well-presented, so make sure you’re providing everything a customer needs to get in touch.
It’s important to be attentive to both buyers needs and budgets when selling high-end merchandise or technical products.
Make it as easy as possible for your customers to get in touch and be supported.
The contact page should be a feature of the website. Include multiple methods to contact your business so that potential customers can reach out in whichever way is most convenient for them. For example, you can include both an email and a phone number as well as an online form with this option.
Some companies that have brick-and-mortar stores also offer online appointment setting via their contact page. Make sure to add customer service social links and Google maps for locations.
15. Return Policy
Return policies are an essential feature of any website that sells products. They allow you to provide your clients with a sense of reassurance and peace of mind.
Whether the return policy page or a shortlist of our policies, we want to be clear and concise about what to expect when you decide to buy something from us.
Another element of online selling that builds trust is this. It informs customers that if they are dissatisfied or want a new size, the company will assist them in any way possible.
Begin Creating Unforgettable Shopping Experiences With tsorbit.
These are ecommerce site features that are worth including to make your site easy to navigate, attractive and secure. Marketers and web designers might say this is obvious but it’s worth it!
When it comes to things like special discounts, customer evaluations, and social sharing, some folks can shout “DOH!” They understand the need of using these technologies, but they lack the time to do so. It’s never too late!
Finally, you’ll have that “aha” moment when you start thinking about robust comparable goods, shareable wish lists, and find-in-store capabilities.
No matter what type of ecommerce site you are running, you have an opportunity to combine tried-and-true features with innovative new elements. You can create fantastic shopping experiences.
Launch A Fully Functional Beautifully Crafted Revenue Generating Ecommerce Website With tsorbit.
Launch a fully functional, beautifully crafted ecommerce website with tsorbit.
tsorbit is a one-stop solution for all your online store needs. It provides you with all the necessary tools to build and grow your business.
You can create your store, customize it according to your needs, and start selling in minutes.
tsorbit offers you a wide range of features that are easy to use and will help you make money right away.
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