The Dos and Don’ts of Responding to Online Reviews for Dental Practices

Hey there! So, we’re cruising on the Internet highway, right? In this journey, online reviews are like road signs that guide consumers. They’re especially vital for dental practices, acting like a magnetic force that can either pull in potential patients or repel them. 

They’re the lightning that can strike twice if you know how to leverage them!


Positively Responding to Positive Reviews: As Refreshing as a Cool Breeze

Ah, positive reviews. They’re like the rainbow after a storm, bringing a burst of joy and pride. But remember, your job isn’t over once that five-star praise lands in your lap. Here’s how to turn those reviews into gold:

  1. High-five them back: Say thanks. It’s as simple as pie but crucial as a heartbeat.
  2. Be genuine: Leave those canned responses in the dust. A personalized thank you? Now, that’s as comforting as a warm blanket.
  3. Engage in a natter: Positive reviews are the perfect springboard for a conversation. Chat ’em up like you’re catching up with an old friend.
  4. Plug in your services (but keep it cool): While it’s okay to toot your horn a bit, don’t blast it too loudly.


Red Flags when Dealing with Positive Reviews: Don’t Spill the Beans

Alright, let’s chat about potential face-palm moments with positive reviews:

  1. Ghosting them: Ignoring positive feedback is like forgetting to put icing on the cake – it’s just not done!
  2. Copy-paste syndrome: Keep your responses as unique as snowflakes – no two should be identical.
  3. Going overboard: This isn’t the time to sell ice to Eskimos. Keep the promotion subtle.
  4. Be quick on the draw: Late responses are as bad as a flat soda. Keep things fizzy with a quick reply.


Tackling Lukewarm Reviews: Turning Water into Wine

Got a review that’s more meh than yeah? No problem. Here’s how you can make lemonade out of these lemons:

  1. Express gratitude: A thank you is like a smile – it costs nothing but gives a lot.
  2. Solve the puzzle: Be Sherlock Holmes. Pick up on the clues in the review and work on solutions.
  3. Evolve and Elevate: Show your commitment to improvement. After all, Rome wasn’t built in a day.


Sidestepping the Booby Traps of Neutral Reviews: Stay Steady as a Rock

Neutral reviews can be as tricky as a maze. Here’s how NOT to get lost:

  1. Don’t clam up: Silence isn’t golden here. Every review deserves a response.
  2. Stay cool: Remember, there’s no use crying over spilled milk. Take criticism on the chin.
  3. Take note: If they’ve offered tips, don’t turn a blind eye. Show that you’re all ears.



Dealing with Negative Reviews: Turning the Tide

Bad reviews can feel like a punch in the gut. But hey, every cloud has a silver lining. Here’s your action plan:

  1. Stay chilled: Keep calm and carry on, always.
  2. Say sorry: An apology is like a soothing balm, it can heal many wounds.
  3. Address the elephant in the room: Respond to their concerns and lay out your game plan to fix things.
  4. Let’s chat: Move the convo out of the public eye. It’s better to discuss the nitty-gritty privately.


Don’ts for Negative Reviews: Avoiding the Slippery Slope

If mishandled, negative reviews can be like quicksand for your reputation. Here are the don’ts:

  1. Ignoring them: Avoiding bad feedback is as futile as trying to stop the rain. Show that you care.
  2. The Hulk approach: Lose your cool, and you might scare off potential patients.
  3. Playing the blame game: Just like in a tango, it takes two to make a mistake. Own up and show your resolve to improve.
  4. Spilling the beans: Patient info is sacred. Letting it out in the open? That’s a no-go.



Nudging More Reviews: Casting a Wider Net

Reviews aren’t like apples falling from a tree – you need to shake the branches a bit! Here’s how:

  1. Just ask: In the moment, ask if they wouldn’t mind leaving a review. It’s as easy as pie!
  2. Email reminders: A gentle reminder can be as useful as a GPS – guiding them back to leave a review.
  3. Make it a cakewalk: The easier you make it, the more likely they are to do it.


The Right Approach for Different Platforms: Reading the Room

Every platform has its vibe, like unique notes in a symphony. Google My Business, Yelp, and industry-specific sites like ZocDoc are some of the key players. Just remember, the basics stay the same, like the North Star guiding you: be cool, thoughtful, and appreciative of the feedback. And don’t forget to check the rulebook for each platform.



Legalities and Online Reviews: Treading the Tightrope

This is super important – treat patient info like a ticking bomb. Mishandling it isn’t just a no-no, it’s a breach of the Health Insurance Portability and Accountability Act (HIPAA).


The Proof is in the Pudding: Real Responses to Reviews

A couple of real-world examples should give you the picture:

Dr. Smith faced a complaint about wait times. She didn’t sweep it under the rug. She acknowledged it and laid out her action plan. Talk about turning the tide!

Dr. Johnson received a lukewarm review but valuable feedback. He treated it like a golden goose, thanked the reviewer, and vowed to make improvements. When life gives you lemons, make lemonade!



Looking Ahead: Online Reviews and Dental Practices

Online reviews are like the wind, always evolving. They’re not going away – they’re set to loom even larger. Watch out for trends like the increased importance of reviews in SEO, super-quick responses, and holistic reviews of the patient experience.


Elevate Your Online Review Game with tsorbit

The task of managing online reviews can feel like juggling a dozen balls at once. But hey, tsorbit is here, your knight in shining armor! We’re the top dogs in dental practice management solutions and can help you handle reviews like a pro. Remember, every review is a chance to shine. Let us help you turn on the spotlight.


Let’s Break The Ice:

Are you interested in finding out more about us like who we are and what we can do for you? Look at our customer reviews and don’t forget to look at our incredible team who make things simple for our clients! First and foremost, we must prioritise the needs of our clients.

If we establish a trusting connection with our clients, we can assist them in achieving their objectives. You’ll receive the best possible customer service from us. Therefore don’t hesitate to schedule a meeting with us in advance.

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