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Content Marketing Strategy

Perfect Strategy to Increase Traffic, Ranking and Sales

With our Content Marketing Strategies, you can forget about the hassles of content marketing. Our experienced team designs and executes custom made strategy according to your business requirements.

Our Expertises

Content Marketing Services that Generate Convertible Traffic

One of the most important pillars of digital marketing is a content marketing strategy.

Content marketing is essential for increasing your company’s revenue, and it can double conversion rates of the website, as well as increase brand awareness.

Start growing your online business with Us! As a client of tsorbit, you can expect strategies of custom content that adheres to SEO, Social Media, and E-Mail messages.

We get it — sometimes you want to speak straight to the source. To speak with a Content Marketing Specialist about our marketing services, feel free to give us a call at:
how we do it

Steps to Build a Successful Digital Product

Analysis

Design

Implementation

QA

What Our Client’s Say

60%

More Conversion

75%

More Revenue

200%

More Organic Traffic

80%

More Mobile Traffic

Services for content marketing: Our Methodology

We know how to get results — with a hands-on approach, personalized strategy, and dedicated project manager. It’s what every tsorbit Content Marketing Agency service’s package includes, regardless of which tier they choose.

We even offer customized packages to meet your company’s specific requirements.

If you’re not sure which of our packages is best for your company, you can always reach out to one of our knowledgeable strategists online. They can provide advice and suggestions on whether a basic, aggressive, or market leader plan is appropriate for your company.

Furthermore, they can answer all your questions about the various content marketing assets, such as:

1. Long-form content
2. Blog posts
3. Micrographics
4. Infographics
5. Online guides
6. Videos
7. Slideshares
8. And more!

You can expect our team to deliver a competitive strategy and marketing campaign that meets your company’s goals regardless of which Content Marketing Strategy service package you choose, from our basic to our market leader plan.
Learn more about some of our content marketing services’ features:

1. Keyword research and content strategy

Our content marketing team will begin by getting to know your business and your goals. We’ll then work with you to create a content marketing strategy that will boost your search engine rankings and convert customers.

Keyword research is a crucial component of our content strategy. Our team can research the keywords that matter most to you and create valuable content that will drive high-quality traffic back to your website.

If you are a Gardening company, for instance, we might create content around these keywords.
1. How often should your lawn be mowed?
2. Weeds that look like grass
3. Fertilizing a new lawn
4. Backyard landscaping ideas

These keywords are designed to answer specific user questions, such as what weeds look like grass and how you can landscape your backyard. How do you fertilize your lawn? And how often should it be mowed? These keywords are not transactional, such as “residential landscaping business.”

But how do we know which keywords to use?

We are your content marketing service provider. When conducting keyword research, we consider:

See how we can get you traffic. Book a call.

SEO. Unlock massive amounts of SEO traffic. Get real results from SEO experts.

Content marketing. Our team creates epic content that will get shared, get links, and attract traffic.

Paid media. Effective paid strategies with clear ROI and immediate measurable results

• Search volume:

You must create content for keywords with fair monthly searches. Although a higher search volume is a great thing, it doesn’t always translate into achieving your goals. Therefore, we consider keywords that have a lower search volume.

• Cost-per-click (CPC):

The cost per click (CPC) is another factor to consider when conducting keyword research. Our team can determine the keyword’s potential value to your company and your competitors by referring to this number.

• Competition:

Depending upon your SEO status for the website, it can be hard to rank in search results when you are searching for high-competition keywords. Organic SEO services Our content marketing services include them as an added benefit.

After we’ve completed our keyword research, we’ll create a content strategy for you.

2. Content Development

Our services then concentrate on developing a content project management schedule. We create a content calendar for your strategy in this step. We also set a deadline for writing the content and delivering it to your team for review.
The amount of content we create is determined by the content marketing services package you choose:

You can always request a customized plan from our strategy team if you want your content marketing management services to include more than ten pieces of content per month.

Your dedicated account manager will also give you a tour of our preferred project management platform during this time. Please don’t hesitate to ask them questions; they’ll be happy to respond and assist you in troubleshooting any issues.

3. Content creation

Content Marketing Creation is an essential part of our content marketing services.

Our skilled project managers, writers, and graphic artists can assist you in the creation of a variety of content types, including blog posts, infographics, online guides, long-form content, white papers, voice-optimized content, and other content to support your company’s strategic goals.
Every strategy is unique and tailored to your specific requirements.

For example, a pharmaceutical company’s digital marketing strategy might emphasize awareness and education, whereas an e-commerce store might emphasize immediate action. These various content types can result in diverse content, such as a video for a pharmacy brand or blog posts for an e-commerce store.

Our editors go over each piece of content after it’s been reviewed to ensure it adheres to your brand guidelines. Your account manager will send your deliverables to your team after they have been reviewed.

Any requested changes will be handled quickly by our team.

4. Content enhancements

Your dedicated account manager will optimize your content for search in addition to our writers. In addition, they will create a captivating title tag and meta description if you want to launch a long-form piece of content on your website.

This results in content that is optimized for both search engines and users. Content that is optimized for both users and search engines has the best chance of succeeding. This is because it will resonate with your target audience, rank well in search results, and appeal to them.

Your content marketing agency provider, tsorbit, will display both content marketing and SEO results.

5. Promotion of content

Beyond content creation, our content marketing agency offers a variety of services. They also provide content promotion services. In addition, our industry-leading network will distribute your content to the sites and social networks that are most important to you.

Content promotion can help you raise brand awareness and get your message in front of more people. If more people are exposed to your content online, you will see an increase in site traffic, conversions, and revenue.

To promote your media on the internet, you can use paid strategies such as pay-per-click. For example, social media advertising is a great way to promote content in a content marketing campaign.

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    6. Reporting monthly

    We don’t stop there after creating and promoting your content.
    Custom reporting is included in our content marketing services, allowing you to track your return on investment (ROI) and get the most out of your marketing efforts.

    As part of our market-leading content marketing service packages, you will receive a monthly report on content marketing strategy. This report was created by your dedicated account manager and contained a wealth of information that you can share with your company’s decision-makers.

    You will have access to insightful data regardless of which tier of our content marketing creation management services you choose. An analysis of your and your competitors’ market share, as well as changes to your competitors’ websites, are just a few examples.

    In addition, we’ll help you revise your content strategy to focus on creating content that has the most significant impact if you find that specific content or topics work well for your company.

    By partnering with our full-service digital marketing agency, you don’t have to worry about creating this content. We develop and launch your content marketing strategy for you. Plus, we feature an experienced team of writers with backgrounds in manufacturing, retail, and a slew of other industries.

    Continue reading to learn more about our services’ pricing and deliverables.

    Why should you spend money on content marketing services?

    Content marketing is a must for businesses that want to reach their target audience through web marketing. Even if your business isn’t online, the best content marketing services are worthwhile. You can connect with audiences a few blocks away or halfway around the world with a strong content marketing strategy.

    This leads to several significant advantages, including:

    Expand your company.

    Consumers use the internet for various purposes, including uploading pet videos and researching new products for their homes.

    Furthermore, 80% of Internet users conduct development or service searches. In recent years, local searches have seen a significant increase in popularity.

    It’s not enough to use traditional marketing or advertising to grow your business.

    The importance of online visibility cannot be overstated, and this is where content marketing comes in. Our top content marketing firm can assist you in connecting with customers at various stages of the purchasing process.

    You can create top, middle, and bottom of the funnel content with your content assets, such as long-form content, blog posts, or infographics, to guide users from one stage to the next. They eventually reach the bottom, where you’ll find sales, phone calls, and quote requests.

    What’s the result? It’s a business that’s on the rise and shows no signs of slowing down.

    Increase your brand's visibility

    One of your company’s most valuable assets is its brand. It helps you define your company and retain and grow your customer base. It also has an impact on their purchasing decisions, which is why increasing brand awareness is critical.

    Our content marketing management service can assist you in raising brand awareness among your target audience. However, increasing brand awareness takes time. Therefore, like search engine optimization, content marketing is a long-term strategy (SEO).

    Content marketing, like SEO, generates long-term revenue and brand awareness for your business. More customers will choose your company when they’re ready to buy because of increased brand awareness.

    Why? They’ve had access to your educational and high-quality content for weeks, months, and possibly years. By answering their questions and providing guidance, these high-quality contents have added value to their lives.

    According to research, content marketing is an effective tool for raising brand awareness. You can increase your wallet share by nine times by building your brand and establishing brand loyalty — that’s huge, especially in a competitive industry.

    Boost your earnings

    Another reason businesses spend money on content marketing is to increase brand awareness. As a result, its conversion rate is rising. According to recent studies, companies that use content marketing have conversion rates six times higher than businesses that do not use this digital marketing strategy.

    If your monthly conversion rate for product purchases, store visits, and newsletter signups is 35 percent, a six-fold increase in your conversion rate will help you convert two percent more customers. Consider the average customer purchase or the value of a new lead, which may appear insignificant.

    Consider the competition, which is even better. Competitive content marketing services can help you gain a competitive advantage in your field. This gives your business a competitive advantage in the marketplace by allowing you to generate more leads and clients, limiting the growth of your competitors.

    As a result, the company’s market share and revenue have grown.

    Contact your intended audience.

    Consumers have much power in today’s internet world. For example, consumers can block advertisements in their browsers and decide which companies and websites they interact with online. However, specific marketing channels can make it challenging to reach your target audience.

    Our content strategy services can turn your company into a customer magnet. Based on your target audience and their needs, our team creates a competitive and thoughtful strategy. But, of course, we also look into their problems and preferences.

    Another reason that content marketing appeals are that modern consumers want to shop with it.

    Consumers read nearly 12 pieces of content before purchasing a product or service when researching it. While some of that content comes from non-competitor sites, such as an industry news site, users eventually end up on competing sites after reading more bottom-of-the-funnel content.

    You can avoid this by using the services of a content marketing agency.

    Google Ads’ auction and the algorithm involved have the final say in where your ads will appear.

    Our experienced team will develop a customized strategy that includes bottom-of-the-funnel content and content for the middle and top of the funnel. This strategy will enable you to communicate with users at all stages of the buying process.
    Your target audience will then choose your company when making purchasing decisions.

    Increase your customer base.

    If you want to grow your business, you must consider users at the very beginning of the buying cycle. While they may not call your company or buy your product on the first day, they will eventually respond to your calls-to-action (CTAs).

    Why?
    Before making a purchase, customers want to learn more about your company. 70% of users would instead learn about a company through content, such as articles or blog posts, then advertisements.

    Consider a person in search of a facility that can perform knee replacement surgery. This information can be used to educate the patient about the facility and its personnel. It also assists them in establishing a rapport with the facility before their consultation.

    In contrast to an advertisement, this is not the case. More than 70% of marketers believe that content marketing is more effective than print ads. Therefore, content marketing in the healthcare industry is so important.

    Consider each stage of the purchasing funnel within your company’s business to see how you can expand your customer base. When you have a larger audience, content marketing can be more effective. Increased conversions, brand awareness, and brand recognition will all be possible because of this.

    As your partner, tsorbit can be trusted to deliver the benefits. An experienced team with a track record of producing innovative and results-driven content, we are the best choice for high-quality content marketing services.

    Increase the return on your digital marketing investment.

    If you want to grow your business, you must consider users at the very beginning of the buying cycle. While they may not call your company or buy your product on the first day, they will eventually respond to your calls-to-action (CTAs).

    Why?
    Before making a purchase, customers want to learn more about your company. 70% of users would instead learn about a company through content, such as articles or blog posts, then advertisements.

    Consider a person in search of a facility that can perform knee replacement surgery. This information can be used to educate the patient about the facility and its personnel. It also assists them in establishing a rapport with the facility before their consultation.

    In contrast to an advertisement, this is not the case. More than 70% of marketers believe that content marketing is more effective than print ads. Therefore, content marketing in the healthcare industry is so important.

    Consider each stage of the purchasing funnel within your company’s business to see how you can expand your customer base. When you have a larger audience, content marketing can be more effective. Increased conversions, brand awareness, and brand recognition will all be possible because of this.

    As your partner, tsorbit can be trusted to deliver the benefits. An experienced team with a track record of producing innovative and results-driven content, we are the best choice for high-quality content marketing services.

    Become a market leader

    When consumers search for information about their next purchase, they look for it from trusted sources. Your business will be a trusted source for information in your niche market with our content marketing management service. This kind of reputation has many benefits.

    • People trust your company:

    When people trust you, it’s a massive win for your company. Users can quickly gain trust in your company if you provide valuable and informative content. This will assist in establishing your company as their first choice.

    • People share your content:

    Conversions are the most significant advantage of becoming an industry-trusted resource. Customers are more likely to call your company, buy your product, and visit your store because you are the best.

    If your company does not appear on the first search result page for a high-value keyword, it will not be the best resource for the industry. Therefore, it is a long-term strategy to use content marketing.

    tsorbit is a reputable and dependable content marketing firm. With our experience and dozens of positive client reviews, we’re the recommended choice for content marketing services that work.

    You can still examine search results manually and get insights into what the user will see.

    • People choose your company:

    When people trust you, it’s a massive win for your company. Users can quickly gain trust in your company if you provide valuable and informative content. This will assist in establishing your company as their first choice.

    Why should you hire tsorbit for your content marketing needs?

    This is a fantastic query. Our content marketing services are highly recommended for a variety of reasons. tsorbit is a well-known content marketing firm.

    Knowledge and expertise

    We have years of digital marketing experience. Our ability to adapt to the industry’s changes is evident in this case study. Due to our many years of experience, we can consistently deliver

    No. of satisfied clients

    tsorbit has a large number of customers. A client retention rate of more than satisfactory. Clients are enthusiastic about recommending us to their friends and family. Compared to the industry average, our client recommendation score is very much higher.

    Personalized approaches

    Unlike some agencies that offer “cookie-cutter strategies,” tsorbit will customize your content marketing strategy. tsorbit understands the uniqueness of your business and provides personalized services that result in the visits, calls, and purchases you want.

    Dedicated account managers

    Our company is ranked as one of the Top Places to Work in PA. We have a dedicated team of account managers. Partnering with us ensures that your business is greeted every day by an account manager who knows you and your company.

    Frequently Ask Questions

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